5 steps to effective Primary Research: Collection and Analysis

Ever wondered that the graphs you saw during reading an article can be created by you as well? They must have conducted a survey or an interview and the graphs depict its outcome.

As students we have to complete research paper but there are topics on which you can conduct primary research and show your potential.

Here we have highlighted 5 simple steps which are just a click away to ensure that you have conducted the research effectively.

Conducting a research fully on your own may sound a bit tedious and scary but at the same time it will make you learn many aspects about research. We have all have seen numerous YouTube videos to find out how to effectively conduct a primary research, came across multiple jargons and endless suggestions. After this we all have been in a state of confusion and trust us we can relate to this very well.

We would like to introduce you to five-steps which will be a game changer for you.

Step 1: Define the Problem

It is important to understand the extent and need of the problem. For any research whether it be primary or secondary, the reason why you are conducting this research is something you cannot miss out. Having a defined problem will also help your respondents to deliver responses accordingly. There are other perks of having a defined problem as well, such as you will have specific topics, you can create a roadmap to your conclusion, etc., This step is like establishing a base for your research.

Step 2: Develop a Research Plan

Now, decide the ways of data collection and methods for your research problems. It can be done in two ways: online and offline. In online research you will circulate a Google form, Google sheets, links to conduct interview, survey links, etc., depending on your topic of research. Whereas, in offline you can go directly to the respondents and get the forms filled manually, conduct interviews, etc,. You may choose the method depending on your topic and the purpose. Then decide the content of your survey forms, interview questions, and all other relevant questions of which you seek response.

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Step 3: Collect Relevant Data and Information

You may receive 1000+ responses after completing step-2, but not all the responses are relevant and will add value to your research. Respondents do undergo many influencing factors like respondent’s fatigue, personal bias, etc., In order to achieve accurate findings you have to eliminate such responses, but it doesn’t mean you will only pick up those responses which are in your favour but instead pick up all the responses for evaluation.

Step 4: Analyse the Data

Once, you have collected the data try to interpret in the manner it indicates. Do not manipulate the data because of your pre-conceived notions. There will be multiple instances where you will find that data shows stark difference when compared to secondary data or your inclination, instead of removing it highlight it in your research findings with the possible factors influencing it. This will increase the authenticity and credibility of your research.

Step 5: Report the findings

Once you have done the process of data interpretation, move on to include it in your research paper with your insights. This will be last step of your research but ensure that the findings are supported with the graphs of all the surveys you have conducted to reach the findings mentioned.

We hope that by now you must have understood the steps to follow and we would like  to congratulate you on the successful completion of your primary research.